If you are reading this you might be thinking about giving up on your business. You might be wondering if it's all worth it. The sales just aren't growing, you can't seem to find the right audience and your views and clicks are pretty much non existent. It would be pretty easy to give up right now and put it down to a bad idea right? Convince yourself nobody want's the product, it's the product that's the problem so you may as well give up.
Ok let me be really clear - we have all been here, and even when we are doing well, you continue to have moments where you wonder if it is even worth it. It happens to all of us and it happens more than once. In fact, it's something you can expect to feel frequently throughout your business journey. The key thing is not that you don't experience these feelings anymore, but that when you DO experience them, you don't let them defeat you...and you definitely do not give up.
The thing about any business is that it takes time and consistency. If you are really honest with yourself have you really given your business the time, dedication and commitment it needs? Or have you just give it a few hours here and there, never consistent, never moving forwards. You might THINK you have tried everything, but I know for my previous businesses that have not 'made it' that I definitely did not give them the time, attention and care they needed to grow.
It can be easy to go online and get lost in a sea of instagram businesses who tell you how they blew up overnight. People showing you the 80k months they have. It might seem by looking at their posts that they just became successful in a short period of time. The reality is very very different to this. I am pretty confident in saying that the majority of those 'successful' people probably tried a million things before cracking the code. The business you see in front of you won't be the first one they pursued. It will be one of many business ideas they pursued over the years, 90% of which did not 'make it'. You are never seeing the full back story when you see the success. There will have been YEARS put into getting to where they are today.
I always always relate this to going to university or college. If you have ever done any kind of course, the usually average at 2-3 years before you receive your qualification. Many of the courses you are expected to complete placements where you work full time in the area of your study and you don't get paid for it. I remember doing 2 years in my Social Work degree like this. This doesn't surprise you right? You don't think it's ridiculous that we would do that? It's quite a normal thing to do - in fact it's encouraged. You can bet your parents would be super proud if you went to university. So heres the thing. We think nothing of going to university for 3 years, to obtain experience and a qualification which will get us a job probably paying a starting wage on average of around 25k per year. Yet when it comes to business, we want to give up after 3 months when it isn't making the money we hoped it would. When you think of it like that, it's actually wild that we would even expect to make a success before the 2-3 year mark!
The reality is that most people give up WAY too soon on their business. We are so entrenched in this instant gratification world that we just jump around from one business idea to the next, never giving anything long enough to really see if it works. That's why in my membership I never ever promise you that you are going to make an overnight success or that it's a get rich quick scheme. Why? Because I would be lying to you. Most of these get rich quick schemes don't actually work. Building a business requires time and consistency but you know what else it requires, probably the BIGGEST thing it requires? Resilience. It requires resilience to work through the set backs, push through the negative comments, overcome the hurdles. THAT is where successful people are made.
We have all heard the tiny percentage of people that actually MAKE it. Well there is a reason for that - they didn't give up. Do you think those people just 'made it' one day? Or do you think they had a million days where they also wondered if it was worth it and felt like giving up. Of course they did - and they probably gave up on hundreds of business ideas in the past too. The only key difference you see in a business that makes it and a business that doesn't is that one of them gave up and one of them didn't. They kept going. They kept pushing forwards. and THAT is something that a tiny percentage of people do. THAT is what will make you successful. Do you know how many people are on this planet? Do you know the TINY percentage of people you'd need to convince to buy from you in order to make a full time living? There is enough room on this earth for all of us to have a slice of the pie - but you have to wait for it to cook first. Because I can tell you one thing that's guaranteed to make you fail - and that's giving up.
コメント